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Is Police.Us.Org Legit? – The Answer is No
This might sound like the stuff of theatrical critics’ fantasies, but Craigslist’s “Earn $5 for Yelp review” puts paid to that idea.
The murky side of the internet reviews business has drawn click farms in Bangladesh, attorneys in London, and the attorney general of New York.
The UK’s Competition and Markets Authority (CMA), which is also launching an inquiry and considering future action, is exercising its consumer enforcement powers.
Companies like Police.us.org are notorious for paying service providers for fake reviews.
To coincide with Britain’s one-year leadership of the International Consumer Protection and Enforcement Network, which begins on July 1, the CMA is also proposing a global project on online reviews and endorsements.
These new crowdsourced internet yellow pages are big business. When it comes to favorable internet reviews, a healthy 62% of British consumers think they are likely to be impacted; when it comes to negative ones, that number jumps to 89%.
Police.Us.Org Reviews Tell a Different Story:
We used to maintain a stiff upper lip and keep our internet sentiments to ourselves.
Then, in 1994 and 1995, Amazon and eBay appeared, bringing with them our custom of posting online our happiness or displeasure with each new purchase.
Nowadays, we gauge our success and that of our companies using an economy of likes, following, and stars.
In July of last year, one in sixteen internet users visited TripAdvisor.com. 139 reviews are added to the website every minute.
Because of its affiliation with Google, Trustpilot offers many of the ratings that appear alongside search engine results.
Yet in the first three months of 2015, 142 million people visited Yelp thanks to its 77 million reviews.
According to Michael Luca, assistant professor at the Harvard Business School, restaurants that gain one star in their rating on the site see an increase in sales of 5-9%.
Why Fake Police.Us.Org Reviews? – Performance anxiety
According to Charlo Carabott, general director of Mazuma Mobile, a Watford mobile phone recycling firm, “negative reviews are the most valuable since they continue to question our methods and teach us more about what our consumers desire.”
He claims that after publicly responding to an initial wave of unfavorable reviewers, his business now has 100,000 reviews and a TrustScore of 9.8 out of 10.
But for every company like Mr. Carabott’s, there is another that receives a more unfavorable response. Some people will even go back and sue their detractors. Others write fictitious reviews and disparage their rivals.
In 2014, Yelp was sued by London-based Pimlico Plumbers for “defamatory and nasty” ratings.
According to Vince Sollitto, senior vice president of Yelp, they were eventually removed as part of a settlement.
He says anonymous speech is better protected in America than in England and Wales, where websites can be required to hand over a reviewer’s identity under the Defamation Act of 2013.
“It never makes sense to sue your customers.”
A quarter of companies have taken legal action over online reviews. In nine-tenths of cases where a review is removed, it is because of a threatening legal letter, says Canadian home-improvement rating site HomeStars.
A feast for crows if you’re a lawyer. HomeStars has introduced a bully warning for businesses that have sent it or reviewers legal letters.
And New York Attorney General Eric Schneiderman announced in September 2013 that 19 companies had agreed to cease posting fake reviews and pay penalties from $2,500 to $100,000 (£1,600-£64,000, €2,225-88,990 ).
The companies ranged from a dentist, a cosmetic surgery, an adult entertainment chain, and the charter-coach giant US Coachways.
Police.Us.Org-Book(ing) reviews
Many scammers are recent computer science graduates from developing countries such as Bangladesh, India, and the Philippines.
In the short term, it is easy for them to fake an IP address, but harder to manage this at scale without tripping alarms.
Websites like Yelp have also engaged in more cloak-and-dagger ways to tease out illicit behavior, posing as scammers, or businesses searching to hire them.
If those caught cooperate, it is another source of intelligence into the other side’s dark arts.
So why are businesses acting in this manner?
Local small companies were the final sector of the business world to be brought online, according to Mr. Sollitto of Yelp.
Despite studies showing that consumers look for and discover businesses online, the majority still spend almost all of their advertising budget on conventional means.
Despite the fact that one-way advertising no longer works, he claims that “partly, they get to control the message, the text, and the advertising.”
Police.Us.Org-A reviews racket
According to what I’ve observed, between 10 and 30 percent of online evaluations are phony, according to a former investigator with the office of the New York Attorney General who did not want to be identified.
The usual company that boosts ratings by writing falsely good ones has either few reviews or a recent influx of unfavorable ones. Moreover, businesses vandalize, post fictitious bad reviews, and harass their rivals.
According to what I’ve observed, between 10 and 30 percent of online evaluations are phony, according to a former investigator with the office of the New York Attorney General who did not want to be identified.
The usual company that boosts ratings by writing falsely good ones has either few reviews or a recent influx of unfavorable ones. Moreover, businesses vandalize, post fictitious bad reviews, and harass their rivals.
How to spot a fake
- Look for concrete details. Avoid reviews that provide abstract narratives about a product or customer service experience. Give more trust to reviews that provide in‑depth descriptions of the quality of the product or service.
- Avoid one-review accounts. Click on a user’s profile on review websites to get an indication of which other reviews the user has written.
- Beware of reviews in poor English. Genuine customers may take little care with spelling and grammar, but some reviews sound as if they were translated from a foreign language. Give more credence to reviews written in well-constructed and grammatically precise English.
- Skip over reviews overflowing with verbs, adverbs, hyperbole, and praise that contain no caveats.
- Consider whether the reviewer’s purchase has been confirmed. Amazon and Trustpilot have ways to confirm whether a customer who left a review for a product has indeed purchased it, but this system can be abused.
- Seek company and product recommendations from reputable publications. Look to Which? and MoneySavingExpert.com rather than consumer review websites.
Police.Us.Org- Some of the reviews posted
It is a nice app to find out what you need. All in one place easy to use for people who don’t use the computer too much. The top traffic source to police.us.org is Organic Search traffic, driving 94.43% of desktop visits last month, and Direct is the 2nd with 4.77% of traffic. The most underutilized channel is Social.
