Red Roof Encourages Americans to ‘Travel for Good’ in Support of Breast Cancer Awareness Month

red roof inn building
red roof inn building

Breast Cancer Awareness Month is just around the corner, and Red Roof, the renowned hotel chain, is taking a proactive stance by encouraging Americans to embark on a meaningful journey. With their new initiative, aptly named ‘Travel for Good,’ Red Roof aims to raise awareness and support for breast cancer.

Breast cancer affects millions of individuals worldwide, and its impact cannot be underestimated. By launching this campaign, Red Roof demonstrates its commitment to making a difference and rallying people together for a vital cause. Let’s delve into the details and see how you can contribute to this important movement.

Red Roof
Red Roof

The Travel for Good Initiative

Red Roof is aware of the power that comes from working together, and they are of the opinion that travel has the potential to be a driving force behind positive transformation. The company encourages people in the United States to get out of their homes, have new experiences, and contribute to the fight against breast cancer by participating in an initiative called “Travel for Good.”

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Travel for Good
Travel for Good

She also adds that the Room in Your Heart Program will allow their guests to make a difference when they make travel decisions, and they hope that their guests will join them in helping the organization turn pink this fall by participating in the Room in Your Heart Program.

The American Cancer Society’s interim Senior Executive Vice President, Field Operations, Brant Woodward, stated that their organizations could not function without the support of partners such as Red Roof, which enables them to save and celebrate lives as well as to lead the fight for a world without cancer.

Travelers can get a discount of 15% at participating properties by using the VP Code 628558, and 5% of the revenue generated from each stay during the month of September will be donated to the American Cancer Society.

Why Breast Cancer Awareness?

Breast cancer affects both women and men, and its devastating consequences extend beyond the individual to their families and communities. It is a disease that requires continuous research, education, and support to improve detection, treatment, and prevention.

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Breast Cancer Awareness Month, observed every October, provides a crucial platform to raise public consciousness about this prevalent disease. It serves as a reminder to prioritize early detection and treatment while supporting those affected by breast cancer.

Supporting the Cause

When you participate in the ‘Travel for Good’ campaign, you not only embark on an incredible journey but also contribute to the fight against breast cancer. Red Roof has partnered with reputable breast cancer organizations to ensure that your support reaches those who need it the most.

Booking with Purpose

By choosing Red Roof for your travel accommodations during Breast Cancer Awareness Month, you actively contribute to the cause. A portion of the proceeds from each booking made directly through Red Roof’s channels will be donated to breast cancer organizations. So, you can rest easy knowing that your travel plans are making a positive impact.

Hit the Road

Traveling is not just about reaching a destination; it’s about the experiences, memories, and connections you make along the way. Red Roof encourages you to seize the opportunity to explore new places, meet new people, and create lasting memories—all while supporting breast cancer awareness.

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Stay with Purpose

When you stay at a Red Roof property, you are not only ensuring a comfortable and enjoyable experience but also supporting the cause. Red Roof properties will feature pink-themed decorations and displays during Breast Cancer Awareness Month, reminding guests of the importance of this initiative.

Spread the Word

In addition to traveling and staying with purpose, Red Roof urges you to spread the word about their ‘Travel for Good campaign. Share your experiences, encourage others to participate, and create a ripple effect of awareness and support. Together, we can make a difference.


As Breast Cancer Awareness Month approaches, Red Roof invites Americans to join their journey and ‘Travel for Good.’ By booking your stay directly through Red Roof’s channels and spreading the word, you actively contribute to the fight against breast cancer. Let’s come together, embark on meaningful journeys, and make a lasting impact in support of breast cancer awareness. Remember, every step counts on this important journey.

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